I don't even know where to begin with this. I saw a quick blurb about the volvo "made by women, for women" on cnn and thought it was offensive then. The print version is just as bad. They point out that women are focused on as much storage as possible - for shopping bags! I'm all for storage, but couldn't we talk about making room for camping equipment, bicycles, art supplies, etc. Are children and shopping bags really the only thing women ever put in their cars?
"Ms. Rosen [one of the designers], 28, said the car was aimed at independent women. While they could be mothers, the more likely owner is single." (?!)
"The seat covers can be easily removed, giving the owner the option of changing colors and patterns. The headrests have a gap in the center to accommodate a ponytail.
The doors, which swing up and out at the touch of a button, are the car's most eye-catching detail. Volvo's designers say they would be a godsend to a woman laden with shopping bags."
"The wrap-around bumper drew similar catcalls. Ms. Rosen said the car could tolerate "creative driving" in parking lots and other tight spaces, without having to be returned to the shop for repairs. Mr. Lutz said this perpetuated the image that women are worse drivers than men."
Well, at least someone at the car show got how stupid this whole thing was.
Anyway, I'm outta here - headed to Chicago for a few days.